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Stand out from the pack on social media

Stand out from the pack on social media

Still struggling with social media marketing? Have you started posting updates more regularly and developed a consistent brand voice, yet still have barely any results to show for it? Well, there could be many reasons for your lack of progress in social media, but there is one common “content trap” that could be the source.

Effective tips to market your business

Effective tips to market your business

As a small or medium-sized business owner, breaking into the market and trying to encourage people to buy your products or services can be a daunting task, because you’ll have to compete with all the big names out there. That’s where online marketing comes in.

How to backup your data

How to backup your data

Businesses today are relying on data to run their day-to-day operations. We use it to build client relationships, generate sales reports, develop marketing strategies, and so much more. But if something were to happen to it, a devastating disaster for example, you could risk losing your whole business if you haven’t properly backed up.

Here are the big takeaways from Apple’s WWDC

Hardware_Jun11_CThe Apple Worldwide Developers Conference (WWDC) is the annual occasion on which the technology giant announces all the goodies it has in the pipeline in the coming months and years. The event, which took place just earlier this month in San Francisco is watched closely by Apple fans the world over for signs of the projects and releases the company has up its sleeve.

Common BI mistakes businesses make

Common BI mistakes businesses make

Clued-up companies rely on business intelligence (BI) in order to make informed decisions regarding their future. Yet even though businesses invest in BI, they often make mistakes resulting from a lack of knowledge about how best to implement it, and can end up losing more than they can afford.

Tricks to become more efficient using Mac OS

Tricks to become more efficient using Mac OS

We’re all busy. That’s why if you’re a Mac user and not familiar with your computer’s shortcuts and tips, they can be a useful advantage that will save hours of your time in the long run. For those who are not well versed in shortcuts and other handy tricks for their beloved Apple computer, here are four tips that will make using your Mac even easier.

How to advertise on Facebook: the basics

How to advertise on Facebook: the basics

Social media marketing has made it possible for businesses to reach targeted audiences easily, and it’s becoming a growing trend. When we talk about social media marketing, Facebook advertising is by far one of the most popular methods out there. More and more companies are starting to advertise on Facebook, and for a good reason – Facebook advertising’s new features allow for better audience targeting, giving an increased return on investment.

Google boosts security with physical keys

Google boosts security with physical keys

If your business is lacking adequate security protection, the doors are wide open to an attack from outside. To make things worse, security threats are constantly evolving and developing, rendering them more difficult to keep up with. At least Google is on your side – its recent introduction of physical Security Keys for Drive for Work users means an extra layer of safeguarding for the cloud-based data files you rely on to power your organization.