Blog

July 11th, 2014

Hardware_July07_CNow that we’ve looked into the differences between Mac and PC in terms of operating system, software and specifications, let's continue to dig deeper in determining the differences between the two rivals. It is vital that you look into all aspects before deciding which one you want to go for since you’ll likely be using it for many years. This includes models, availability, security, customer satisfaction, and of course price.

Models

Apple offers five computer lines comprising of the Macbook Air, Macbook Pro, Mac Mini, iMac and Mac Pro. This limited selection is not a sign of weakness but a part of the company’s 'less is more' approach to marketing.
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Topic Hardware
July 10th, 2014

Security_July07_CA common issue many businesses face, regardless of their size, is that their computer systems and devices get progressively older and slower, unless they are constantly updated. This can frustrate some employees who may have up-to-date personal devices, so much so that they simply start to bring these devices into the office. The idea of BYOD, or Bring Your Own Device, is not all that new, but it is a growing concern and if it's not handled properly it can pose a security risk.

What should I do about BYOD?

The first reaction of many office managers and business owners, worried about security threats that could stem from BYOD, is to impose an outright ban of devices. While telling your staff they are not to use their devices for work may seem like a quick and easy solution, you can be 100% sure that there will be employees who ignore this policy and use their personal devices for work regardless.
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Topic Security
July 10th, 2014

BI_July07_CTake a step back and think about the data available to your business. Chances are it has grown exponentially, and will likely continue to do so into the future. While this can be useful as more data equals a better, clearer picture of what is going on in your business, there is still a large amount of data that is useless. In order to prevent you and your company from being overwhelmed, you should have a well defined data collection system in place.

What is well defined data collection?

Everyone collects data, even people who don't use computers. The key to being able to successfully leverage the data you have available to your business lies in a strong foundation - in this case, how you collect your data. With an appropriate system in pace you will know what data to collect and measure, and just how important it is. From here, you can more effectively analyze and interpret it, allowing you to make more informed decisions.
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July 4th, 2014

BusinessValue_June30_CIn part one of our two part article on increasing the shareability of blog content you create, published last month, we revealed five tips. From creating longer content, to playing on specific emotions, and including images, we highlighted ways in which you can potentially increase the shareability of your content. In this article, we take a look at five more tips.

6. Lists of 10 items are great

One of the most popular forms of blog article written these days is the list article. These articles usually cover three to more than 20 items or tips related to one central topic. Articles of this type are popular because they are not only quick to write, but are also quick to digest as they can be broken up into easy-to-read sections - perfect for those who scan articles on their mobile devices.
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July 2nd, 2014

SocialMedia_June30_CFor many businesses, social media is becoming not only relevant but an important element of overall operations. For business owners, managers, and employees one of the most valuable networks is the business oriented LinkedIn. This network encourages business friendly activities like networking and idea sharing, and is seeing ongoing growth as more business owners and managers continue to join. Like all networks, your profile is key to your success and the question then is how to go about creating a great profile.
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Topic Social Media
June 26th, 2014

VoIP_June23_CIt’s safe to say that businesses today are concerned with efficiency and performance, as well as making and saving money. To that end, Voice-over-Internet Protocol (VoIP) is clearly and rapidly becoming one of the most popular go-to solutions. This system moves phone communications onto your network connection to help increase productivity and minimize communication costs. Still, some business owners are skeptical about whether or not to opt in for VoIP. If you are one of them then you need a comprehensive view of the functions of VoIP system to see if it fits your company’s needs.

Quality improvement

Since its inception, the quality of VoIP service has come a long way. Today’s VoIP services allow you to make and receive calls using standard phones. Sound quality has improved tremendously, to the point where many businesses have abandoned traditional phone systems in favor of VoIP.

Reduction of telecommunications costs

Operating costs for the majority of VoIP service providers are significantly lower than traditional phone companies. This allows VoIP providers to charge customers - you - much less than their competitors, both in calling rates and monthly fees. With VoIP, businesses no longer have to maintain separate networks for phones and data which also helps save money.
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Topic VoIP General
June 26th, 2014

Security_June23_CThe increasing number of businesses turning to a virtual environment is parallel with cyber criminals looking to breach that security. While many businesses think their virtual servers are safe and secure, some are unaware of major security myths that can leave your business vulnerable to attack. With that in mind, isn’t it time you familiarized yourself with five common virtualization security misconceptions to keep your virtual environment secure?

Myth No.1: Existing endpoint security will protect our virtual environment

Most traditional endpoint security solutions are virtual-aware and provide low levels of protection. This simply isn’t enough. Depending on the virtualization platform used (VMware, Microsoft, etc.), your traditional endpoint security suite can probably recognize virtual endpoints. However, this physical software often can’t bring its full tool set of anti-malware to the virtual world, meaning it can only perform basic tasks such as on-access scanning.
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Topic Security
June 24th, 2014

Facebook_June23_CWith a steady increase in the number of users, Facebook has become a centralized medium for both businesses and customers to engage with one another. Now, businesses on Facebook will be equipped with more ways to enhance brand experience as the social network has just extended its video capabilities. To keep up with new developments it might be time you familiarized yourself with Facebook’s Video Views Objective feature, as well as its reach and frequency campaign model, to see how your business can benefit.

What is Video Views Objective?

Following the introduction of video metrics and Premium Video Ads, Facebook has now introduced expanded video capabilities, called Video Views Objective. This feature will enable businesses running video ads to choose video views as an objective for their campaigns. In short, this allows businesses to take advantage of two solutions to direct Facebook users to additional content. All businesses will be able to plan their campaigns using the traditional broadcast model of reach and frequency.
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June 17th, 2014

businessintelligence_June16_CMost businesses are continuously looking for ways to improve visibility, efficiency, and gain valuable insights into consumer behavior. By utilizing your company’s business intelligence (BI) system, you can achieve all this and more. Many companies spend anywhere between USD $100 thousand and $1 million for their BI system but fail to make proper use of it. Do you think your BI system could use an extra push in the right direction?
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June 13th, 2014

security_June13_CThe parallel rise of technological advancement and malicious Internet activity is evident. With advances in technology comes an increase in security threats which, if not taken care of right away, can severely affect your business’ efficiency and overall success. With that in mind, it’s time you familiarized yourself with the top security best practice guidelines which will go a long way to ensuring your business is safe and secure.
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Topic Security